Brand Guidelines

This guide should aid in answering many of the questions you may encounter while utilizing and implementing our Brookings Health System brand identity.

The influence an organization’s brand identity has on the public’s perceptions and opinions of the organization should not be underestimated. Often, our brand identity is the primary, and sometimes only, contact the public has with us.

Consistent and faithful implementation of our Brookings Health System brand identity will create a strong, positive impression in our audience’s minds of a forward-thinking, dynamic, coordinated and professional organization. This guide has been created to help you as much as possible.